For those who can develop a strong following and successfully monetize their content, social media influence can be a lucrative job. On social media sites like Instagram, YouTube, TikTok, or Twitter, they develop a following. Some are well-liked and generate a respectable revenue from their events.
Influencers utilize their social media platforms to market companies, goods, or services to fans who respect their suggestions and opinions.
They might collaborate directly with brands to produce sponsored content or take part in affiliate marketing programs where they get paid to promote goods and services.
Social media influencers may provide content about their interests or passions, such as fashion, beauty, travel, food, or fitness, in addition to marketing goods and services. Via comments, direct messages, and live streams, they frequently interact with their followers, forging strong bonds with their community.
Social media influencers' earnings can vary significantly depending on a number of variables, including their niche, the size of their audience, and the level of engagement they receive from it.
A strategic design communication company in Kenya called DesignCrew says that if you have 100,000 followers, you can earn between Sh2,000 and Sh7,000 every post. Influencers can earn anything from a few hundred dollars to tens of thousands of dollars each sponsored post or affiliate link, depending on their popularity.
According to various estimations that have been published, influencers with 100,000–1,000,000 followers could expect to pay an average of $1,643 for a sponsored Instagram post in 2021. The average price per post for users with more than a million followers was $6,015. These numbers are averages; certain influencers may make significantly more or less than these sums.
The salaries of social media influencers in Kenya are not made public, however there are a number of them who are well-known to have sizable fan bases and have collaborated with well-known brands.
Several influencers who work for major brands including Coca-Cola, Safaricom, Samsung, Tuskys, and Nivea who have millions of followers include Huddah Monroe, Betty Kyalo, Bahati, Eric Omondi, and Size8.
It is important to keep in mind that even if these people have developed sizable fan bases and have collaborated with well-known businesses, the exact nature of their collaborations and business arrangements can have a significant impact on their earnings. Together with sponsored content and affiliate marketing, merchandise sales, appearance fees, and speaking engagements are some of the other ways that influencers make money.
However, elements like the platform an influencer uses, their location, and the sector they work in might have an impact on how much money they make.
Influencer marketing on social media will probably continue to be a well-liked method of brand promotion and a lucrative career path for influencers. Success, however, will depend on the capacity to adjust to market developments and the ongoing delivery of value to partners and followers alike.
